จ้างวานข้า หาเพื่อนมาทำงาน

Matina Kanchanatip

m.kanchanatip@gmail.com / www.matinak.co

Homelessness is one of the most significant social issues in Thai society. There are 3,993 homeless people across Bangkok, and providing them with job opportunities is a definite aid in helping them from homelessness. Jang Wan Kha is a project under The Mirror Foundation that helps homeless people find uncomplicated jobs to earn money for a living. However, the Mirror Foundation team is struggling with declining numbers of homeless people to go signup for employment due to their way of delivering information to the homeless. จ้างวานข้า หาเพื่อนมาทำงาน (Jang Wan Kha Har Puen Mar Tum Ngarn) is a campaign designed to help the Jang Wan Kha team to acquire more potential homeless to join the project. The campaign delivered the message to the homeless through objects in their everyday lives with diverse visuals and information to the homeless working cooperatively to ensure that homeless people will be informed, motivated, encouraged, and reminded to join the Jang Wan Kha project.